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Commonwealth of Australia - The Treasury

Annual Report 2014/15

Advertising and market research

  • During 2014-15, the Treasury delivered one advertising campaign. This campaign was to raise awareness of the 2015 Intergenerational Report and included two phases of media activity. The campaign commenced on 8 March and ended on 30 June.
  • Market research for the 2015 Intergenerational Report campaign was undertaken by Hall and Partners Open Mind at a cost of $1,042,929.80.
  • Campaign compliance information is available at www.treasury.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance and published at www.finance.gov.au/advertising/index.html.
  • Other market research was undertaken as part of the Treasury’s commitment to work effectively with stakeholders and inform policy responses.
  • Information on payments made to advertising agencies, market research organisations, and media advertising organisations is in Table 6-8. The Treasury did not make any payments to polling organisations in 2014-15.
Table 6: Advertising Agencies (creative advertising agencies which have developed advertising campaigns)
Provider Service Provided Cost ($)
303Lowe Australia Pty Ltd Creative services 6,428,684.82

Note: This figure includes head hours and production costs

Table 7: Market Research Organisations
Colmar Brunton Market research 105,925
GfK Australia Market research 127,897
Hall & Partners Open Mind Market research 1,042,929.80
Taylor Nelson Sofres Market research 79,860
Table 8: Media Advertising (Dentsu Mitchell Media Australia (formerly Mitchell and Partners Australia) is the master media agency for all Commonwealth Government advertising)
Mitchell and Partners Australia Pty Ltd Advertising for recruitment services 14,012
Mitchell and Partners Australia Pty Ltd Advertising for recruitment services 14,699
Mitchell and Partners Australia Pty Ltd Print advertisements 81,091
Mitchell and Partners Australia Pty Ltd Campaign advertising 24,056,684
Mitchell and Partners Australia Pty Ltd Advertising for public forums 24,664
Mitchell and Partners Australia Pty Ltd Advertising for public forums 21,297

Note: These figures include GST. Payments less than $12,565 (GST inclusive) are not included in this table.